1.Deep understanding of the Digital Ecosystem from Marketer and Consumer POVs
2.Ability to craft Digital Strategies that are native to the platforms - for brands across industry segments to drive creative effectiveness
3.Well versed with all styles of writing – Different Tones / Long Copy / Short Copy. Exposure or understanding of conversion copy will be an added advantage
4.Strong creative drive - being involved from conceptualization of an idea to execution
5.Collaborative approach towards creativity
6.Ability to deliver under tight deadlines
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