16 Announcements From Google Marketing Live 2022

This is everything you need about the big announcements at the Google Marketing Live conference.

Google Marketing Live began today with a keynote speech, which featured the announcement of 16 new features and changes to Google Ads.

The keynote was mainly focused on video ads and automation advancements and a preview of future-looking technologies.

This is everything you need to understand about today’s announcements.

Video Ads Updating

More ads on YouTube Shorts

YouTube Shorts is now offering worldwide video action campaigns and app campaigns.

YouTube Shorts will soon start showing product feeds. This will make video ads more appealing and shoppable.

Video Ads in Google Discover

Google is looking at ways to add short video ads to Discover. This would seamlessly integrate with organic content.

Display & Video360 Connected TV Campaigns

Display & Video 360 will soon be available to help you create connected TV campaigns that reach affinity, market, and demographic audiences on YouTube and other ad-supported related TV apps.

Advancements in Automation

Performance Max Campaigns

Performance Max campaign updates will be rolling out throughout the rest of the year. These include:

  • A/B Testing
  • Support for campaign management in Search Ads 360 and the Google Ads mobile application
  • Ability to optimize in-store sales
  • New performance data, such as audience, attribution, and auction insights
  • Optimization Score and Recommendations

Insights Page: Latest Updates

Over the coming few months, Google will be adding three reports to its Insights Page. These include:

  • Attribution insights: See the interplay of your ads across Google surfaces.
  • Budget Insights – Find new ways to optimize your budget.
  • Audience Insights: Find out which segments of your customers drive campaign performance.

Responsive Search Ads – Improvements

Google will soon roll out automatically generated assets for responsive search ads. This is a move that is intended to increase ad relevancy.

This feature automatically generates assets based on existing ad units and content from landing pages.

If you are opt-in to Google Ads, the best performing combination of provided assets and automatically generated assets will be displayed.

Responsive Display Ads

Mobile-first layouts allow you to display your brand on full-screen vertical ads.

Google also introduces scrollable ads and videos that are based on product feeds.

All New Asset Library

You can store all of your digital creative assets in a new account-level Asset Library. Soon, you will be able to create video ads using YouTube-optimized templates.

Expansion of Optimization Score

Google Ads’ Optimization score is growing to include all campaign types for advertisers around the globe.

Future-Looking Features

Google has announced several advertising features it claims are intended to help build “resilience in the future of marketing.”

These features include:

  • Conversion lift Tests: Determine incremental conversions based upon users and geography.
  • Search Lift Testing: Determine the impact of YouTube campaigns on driving search results on Google and YouTube.
  • Google Tag The global site tag will be the Google tag, and it will be updated with new capabilities.
  • My Ad Center – Google allows users to choose the type of ads they wish to see more of or more minor.

In Summary

These were the top announcements of Google Marketing Live.

  1. YouTube Shorts: Video action and App campaigns
  2. YouTube Shorts will soon have product feeds
  3. Discover video ads
  4. Display & Video 360 to get connected TV campaigns
  5. Performance Max: A/B Testing
  6. Support for campaign management in Search Ads 360 and the Google Ads mobile application
  7. Optimized campaigns for in-store sales
  8. New performance data, such as audience, attribution, and auction insights
  9. All campaign types have an optimization score
  10. Reports on New Insights
  11. Responsive search ads are automatically created from automatically generated assets
  12. Responsive display ads will be mobile-first layouts
  13. New account-level asset library
  14. Search and Conversion Lift tests
  15. Google will adopt the global site tag
  16. My Ad Center allows users to manage the ads that they see