This is everything you need about the big announcements at the Google Marketing Live conference.
Google Marketing Live began today with a keynote speech, which featured the announcement of 16 new features and changes to Google Ads.
The keynote was mainly focused on video ads and automation advancements and a preview of future-looking technologies.
This is everything you need to understand about today’s announcements.
Video Ads Updating
More ads on YouTube Shorts
YouTube Shorts is now offering worldwide video action campaigns and app campaigns.
YouTube Shorts will soon start showing product feeds. This will make video ads more appealing and shoppable.
Video Ads in Google Discover
Google is looking at ways to add short video ads to Discover. This would seamlessly integrate with organic content.
Display & Video360 Connected TV Campaigns
Display & Video 360 will soon be available to help you create connected TV campaigns that reach affinity, market, and demographic audiences on YouTube and other ad-supported related TV apps.
Advancements in Automation
Performance Max Campaigns
Performance Max campaign updates will be rolling out throughout the rest of the year. These include:
Insights Page: Latest Updates
Over the coming few months, Google will be adding three reports to its Insights Page. These include:
Responsive Search Ads – Improvements
Google will soon roll out automatically generated assets for responsive search ads. This is a move that is intended to increase ad relevancy.
This feature automatically generates assets based on existing ad units and content from landing pages.
If you are opt-in to Google Ads, the best performing combination of provided assets and automatically generated assets will be displayed.
Responsive Display Ads
Mobile-first layouts allow you to display your brand on full-screen vertical ads.
Google also introduces scrollable ads and videos that are based on product feeds.
All New Asset Library
You can store all of your digital creative assets in a new account-level Asset Library. Soon, you will be able to create video ads using YouTube-optimized templates.
Expansion of Optimization Score
Google Ads’ Optimization score is growing to include all campaign types for advertisers around the globe.
Google has announced several advertising features it claims are intended to help build “resilience in the future of marketing.”
These features include:
These were the top announcements of Google Marketing Live.