4 Impactful PPC Ad Extensions You Need To Try Out
Make ensure that you take full advantage of all the available opportunities, review Google Ad Extensions regularly.
Search engine results can increase your visibility with ad extensions.
Here are some examples of how Image Extensions, Structured Snippets (Price Extensions), and Call Extensions can be helpful.
Not all ad extensions can be used the same way and for different purposes.
Whether it’s Google Ads oder Microsoft Ads, ad extensions can increase your visibility in search results and improve your ad performance.
Additional or more detailed messaging can be added to ad extensions, even if the RSA format is used.
Do not miss this chance.
Discover four PPC Ad Extensions that you should be using right now.
1. Image Extensions
Worldwide, image extensions are available.
In recent years, visual experiences for consumers when shopping online for products and services have become increasingly important.
Image extensions can be used to make your search ads more appealing to potential customers.
Images of your products and services can be included in these extensions to increase the relevancy of your search ad.
Mobile and desktop devices, can use image extensions.
These images are not banner ads. They must comply with requirements regarding content, quality, and other aspects.
To be served with your ad text, you can choose images to upload.
Dynamic image extensions can also be used. These select the most relevant images from your landing page and insert them into your advertisement.
After you opt into this feature, images taken from landing pages will be added as ad extensions to your campaigns.
Traverse to the Extensions tab and click Add dynamic images extensions.
No images, no problem!
Image extensions can be created using stock images.
You can now opt a variety of stock images that Google has provided. Navigate to Image Options and choose Stock Photos.
Next, select the best image for your ad.
2. Structured Snippets
Structured Snippets can be the best ad extensions.
These lists highlight specific aspects of your product/service.
This is the most accessible ad extension to create, as there is a predefined header for the values. Landing pages are not required because they don’t link to the website.
Every snippets extension includes a “heading,” such as:
- Amenities.
- Brands.
- Destinations.
- Degree programs
- Courses.
- Hotels featured.
- Coverage by insurance
- Neighborhoods.
- Service catalogs
- Models.
- Show.
- Styles.
- Types.
Select the header and enter the values, such as “free WiFi” and “pool,” to access amenities.
These extensions are frequently displayed on both platforms.
Here’s an example:
This extension is a simple way to add value to your search results by providing more information. It also helps you distinguish yourself from other ads that do not use this extension.
3. Price Extensions
Advertisers that don’t have product feeds can use price extensions to showcase products and services at a lower price.
Price extensions can be found in search results under the main text. They can help attract more attention to your ad and drive you to deeper content on the advertiser’s website.
You can add up to three items or eight cards per price extension.
The searcher can scroll through the results and click on individual items to view them.
Google also has predefined price extensions, similar to structured snippets.
- Brands.
- Events.
- Locations.
- Neighborhoods.
- Categories of products
- Product tiers.
- Service categories
- Service tiers.
- Services.
Each card contains a header and description that each has 25 characters. These appear above and below the price.
Advertisers also have the choice to include a price qualifier.
This is for services or products that have multiple price points, such as “from,” “up,” and “average.”
Example: Monday Dinner Specials starting at $35
These extensions can be added at the campaign, account, or ad-group level.
You can add to the ad groups level to create more specific items tailored to a particular subgroup.
Example: “European vacations” and “French vacations.”
These ad extensions are also available for a start or end date and custom hourly scheduling.
Are there any seasonal promotions that I can hear?
It is my opinion.
4. Call Extensions
Call extensions provide a phone number for your ads, redirecting to the official number.
These are still very relevant as an advertising tactic, as mobile is the primary device used by many searchers.
Advertisers who in the past have not used call extensions should reconsider.
The PPC platform will connect searchers with businesses by calling them directly. However, forwarding numbers can show call information and call conversions. This valuable data allows you to see how people find the number.
Did you know?
You can enable call recording to receive recorded calls from Google ads for 30 days.
The following screenshot blurs private information. It lists the callers’ number, the area code, and a complete call recording.
A phone conversation can be considered a conversion if recorded for more than 30 seconds.
Based on the unique behavior of each business for closing calls, the number of seconds should not exceed 30 seconds.
It’s good to look at some simple optimization tips if your phone calls fall below the threshold too often or are frequently missed.
- Too many numbers are coming through? This could indicate that the ad is being activated by competitors or business names that are based on keywords. Ask phone representatives what they are hearing from callers about the search queries. These keywords can also be used to create negative keywords.
- Too many missed calls. Ensure the ad is placed during business hours when someone is available to answer the call. This could be as simple as not running ads during lunch hours.
- Are you receiving calls from physical locations that are not served by your business? It is often just tweaking geotargeting to make it more precise. It could be a way to find out more about these callers and the market demand.
Bonus: Automatic Extensions + Manual Ad Extensions
Google Ads creates extensions for you when you opt into automated extensions. If they are predicted to improve your performance, they will show them with your advertisement.
These automatically created extensions can now be shown alongside their manually created counterparts.
Google Ads is introducing several new improvements to make site links, callouts, and structured snippets more manageable.
Sitelinks, callouts, and structured snippets can be added at the account, campaign, or ad group level when you create them.
This will allow you to review and manage extensions easily Google Ads creates for your account.
Look for the “Automatically generated” extension in the Extensions table to see which extensions your ads display.