Email marketing may do more than simply help you locate and engage new consumers.
Additionally, it might boost your search engine rankings.
It is the lifeblood of your career, but it may also be the torment of your existence.
It is practically impossible for targets to avoid, whether they are at the workplace next door or on a beach vacation halfway around the world.
Moreover, the contemporary world could not operate without it.
Obviously, we’re discussing email marketing.
On average, it returns $36 for every dollar spent, which is a phenomenal return on investment.
But what exactly is it?
As per Wikipedia, “email-marketing” is “the act of sending a commercial message by email, often to a group of individual professionals.”
Every email sent to a potential or present customer might, in the widest sense, be called email marketing.
It requires sending advertising, requesting business, or soliciting sales or contributions by email.
This means mainly one thing for digital marketers: getting people to go to a website for more information, to buy something, or to do something else.
In other words, traffic is the primary focus.
However, does email marketing actually increase organic traffic?
Off-page factors, like shares on social media and backlinks, are important for search engine optimization (SEO).
Quality visitors will also affect how Google and other search engines rank your website.
And successful email marketing is one way to encourage each of them.
So, let’s look at the $10,000 question:
How do you increase traffic with email marketing?
Here are seven strategies for increasing website traffic:
1. Aim for Accuracy
Bounce rate is an offensive term in internet marketing.
And while there is such a thing as an “email bounce rate” (that is, emails returned by the recipient’s server), what counts most to digital marketers is the “website bounce rate,” i.e., the percentage of website visitors that leave your site without taking action.
Here is where email marketing truly excels.Whether you bought your list or made it yourself, you should know some basic information about your audience if you want your advertising to be very targeted.
To increase traffic, your email campaign should be sent to people who are really interested in your material, either because they have indicated interest in the past or because your information can address a current problem.
These visitors are more likely to spend more time on your site, indicating to search engines that your site is a valuable resource.
Google will identify the authority of your website and adjust your ranking appropriately.
2. Understand user intent
Why are your recipients opening your email messages?
because you’re providing them with something of value and they find your email to be relevant.
(Or perhaps you write the finest subject lines in the world.)
Email marketing may be used for all three of the following forms of user intent:
• Navigational: when a person is attempting to reach a certain website, in which case, well done!
• Informational: where the user seeks information
• Transactional: when a user is ready to make a purchase or perform another online action
If you are also in charge of your company’s SEO, you are likely aware of this notion.
If not, find out who is and ask for the long-tail keywords or descriptive search terms that are bringing traffic to your website.
Then, employ these to write email messages that resonate with your audience.
By giving users what they want, you can get rid of low-quality traffic and improve your SEO by getting more quality visitors.
3. Utilize newsletters with unique content.
Once you know what your audience is looking for, you can make content that meets their needs.
And monthly emails with special content are an excellent method to keep your brand in the consumer’s mind.
By sending a relevant email once a week or once a month, you can show your audience how valuable your brand is and position yourself as a thought leader.
If you have a corporate blog, you may mine it for unique material that your audience cannot find elsewhere.
And by clicking “read more” on your email, they are doing precisely what you want them to do: visiting your website.
4. Integrate email and social media
Email and social media marketing are both valuable tools on their own.
However, when combined, their efficacy increases enormously.
Utilize your social media presence to ask your fans to join your email list, and vice versa.
In addition to fostering rapport, this will allow you to create more tailored conversations.
Include “Share” tags in your emails so that recipients may promote information amongst themselves.
You may also engage clients with incentive-based recommendations, such as “Follow us on Facebook and receive 10% off” or “Send this link to a friend and receive an exclusive ebook.”
Sharing such email content can increase both search engine traffic and website visitors.