Are you considering outsourcing some of your company’s SEO tasks to freelancers? These guidelines can help you create the top work product and establish an effective collaboration.
It doesn’t matter if this is your first time contracted out your SEO, or have many years of expertise using freelancers. Beginning your process following a planned strategy will enable you to get the most from your support team.
On the corporate level, it’s crucial to have a high level of communication and accountability for every SEO project.
With all the pages you have to handle, it’s more likely for costly errors or mistakes.
It is your responsibility to stop these as much as you can.
So, what do you require to do to establish a good team of SEO freelancers from enterprises?
These seven suggestions can be helpful.
1. Give them thorough briefings
Whatever the size of your website may be no matter how big, you will know more about your business and its goals than freelancers you employ.
It’s your responsibility to train your freelancers in an appropriate way and give them the knowledge they will need to carry out their work efficiently.
With websites that have hundreds, or perhaps thousands of pages long, it could be extremely easy for freelancers to need clarification when it comes to the layout of the website and the reason why things are laid out the how they’re.
Giving them a thorough outline before the commencement date will give them time to go through the information, follow up and clear any issues that might hinder their work or be less effective.
Your brief should include details about the purpose of the project you’d like the freelancer to do and what’s to be expected of the freelancer in terms of their deliverables.
Also, clearly state the timeframes for each part of your project and include established processes such as regular meetings or check-ins.
2. Establish Concrete Deliverables
While goals like “increase natural traffic on the website by 10% in the current quarter” are great goals, your freelancers must have specific deliverables laid out so that it is evident when their work is completed.
If you need help determining where, to begin with these, it’s crucial to remember that deliverables are about measurable results.
You are expected to be able to look at them, and you can ask, “was this job completed, and if not, why?”
Yes, you’re employing freelancers to help your company’s growth.
However, their job is to perform the tasks that will lead you to the goals you want to achieve, not to guarantee that your dreams will be met.
Ultimately, it’s in your freelancer’s control regarding the outcomes of performance or growth goals regardless of how hard you put in.
The creation of clear, clearly defined deliverables is among the most effective ways to ensure everyone is on the same page and ensure a positive collaboration with freelancers.
3. Outline Success Metrics for Upfront
Before starting any new digital marketing projectg, You must know the methods you’ll use to evaluate the effectiveness of your venture.
KPIs (KPIs) will vary between businesses and even from project to enterprise level.
Make the time to outline your plans before giving tasks to freelancers.
Common SEO KPIs you should consider include rankings or traffic. Are you experiencing an improvement in the performance of both of them due to the work your freelancers are performing?
However, your success measures can be something other than a hard-core figure like this.
If teams within the organization are stretched too thin and forced to go in directions, mistakes will likely occur more frequently.
A decrease in errors or a decrease in time spent fixing mistakes is a valid measurement of success you can share to evaluate your SEO freelancers.
It may not be as glamorous a metric as rankings or traffic, but it will have a similar impact on your business’s bottom line in the long run.
4. Provide Access to All The Documents and Tools, but Be Respectful of Their Process Too
When you hire freelancers, you must set up an onboarding process for them similar to if they were new team employees.
You give them access to any documents or other tools they’ll need to finish the task you’ve laid out for them.
Internal documents may be hidden within computer files and internal systems, so provide clear steps on where these files should be located and how a freelancer can access the files.
If you’re using a Project Management System, you can create them as an account new user. Please schedule an appointment with them to review what’s happening and how your staff uses the system.
The same goes for your website.
Give your freelancers the access they need to accomplish their job and explain to them where the key pages are or any problem areas that you’d like to highlight.
Many companies need to realize that they should expect freelancers to utilize the entirety of their apps, tools, and internal communication channels.
It is essential freelancers stay engaged with the project. However, they might request that you not include them in your Slack channel, not give them email addresses that are not their own, or ping them directly when they’re included in internal comms systems in the track they are most frequent on (generally their email addresses).
This ensures that the latest updates aren’t missed, projects remain on track, and they can manage the number of places they have to look to get feedback from their clients.
5. You must have a process for ownership and Check-Ins
If you’re employed in an enterprise, you’re likely to have many tasks you must complete daily.
In the end, you hired freelancers to lighten your load!
While freelancers are accountable for their work, You are the primary point of contact and the person responsible for the project.
It’s essential to plan an appointment to check in with your freelancers during specific stages of the project or every week or biweekly to assess how things are progressing.
Create an internal procedure to check in these times, which will increase efficiency for you and the freelancers on your team, specifically when you’re working with many freelancers in different aspects of the work.
You must be on top of everything and ensure that deadlines are set, and your work is completed to the standards you expect.
Being in touch regularly and not micromanaging your external team members is the most effective method of staying on top.