Discover this year’s top seven content writing trends and discover how to optimise your website’s content for optimum engagement and return on investment.
The fourth industrial revolution and Web 3.0 continue to transform all legacy communication platforms, from news consumption to product promotion.
Writing and art may be a discipline that serves as a pivot point for this tech growth.
As new technologies such as AI-generated art and ChatGPT become increasingly sophisticated, the future of these fields is uncertain to many.
Will search algorithms and humans ultimately embrace or reject AI?
Are we even capable of stopping it?
Does AI assist or hinder the SEO industry?
I will discuss the convergence of numerous content marketing industry trends that are swiftly reshaping how we approach routine writing.
Content writing developments 2023
1. The Rise of AI-Powered Content
It is not a secret that brands have utilised AI marketing for years and have likely even restricted the use of AI-generated content.
Google has stated that AI-generated content intended to manipulate search results constitutes spam, but it has also stated that the “appropriate use” of AI to enhance content does not violate its guidelines.
It is difficult to determine Google’s effectiveness at detecting AI systems, but it is evident that AI-generated content will be something to monitor closely.
According to a UBS study that Reuters cited, ChatGPT reached 100 million active monthly users in January 2023.
Nonetheless, I’ve discovered a number of other AI platforms that offer comparable chatbot services and the capacity to compose SEO-optimised blog posts.
I’ll describe how to utilise AI later in this article, but learning how to integrate it into your productivity and work with these systems will yield the best results.
2. Video Clips Are Becoming More Prevalent
YouTube, Instagram, and Meta have all released video snippets on their respective platforms to compete with TikTok, the cultural megaforce.
After the debut of its Reels, platforms such as Instagram have even touted a higher engagement rate in countries such as Brazil.
It is anticipated that there will be over 163 million users by 2028.
The use of video clips and segments is a fantastic method to increase brand exposure and engage a large audience.
Unlike traditional long-form videos, brief video snippets have a greater chance of going viral and directly leading to a new social media phenomenon.
Influencer marketing is undergoing change.
3. Influencer marketing is alive and well.
Instead, it is evolving.
What was once known as influencer marketing is now referred to as the “creator economy.”
Numerous brands are essentially forming partnerships with online creators who generate short- and long-form content that attracts subscribers to their platform.
Last autumn, YouTube announced that it would share 45% of the revenue from short-form advertisements with its creators (although that number has come under attack).
Regardless, it is evident that increased competition among social media titans and the evolution of social media have rewarded individual creators more generously.
Everyone, from the White House to major cosmetics companies, is partnering with TikTokers, Instagram influencers, and everyday content creators to promote their brands and messages.
This is also reflected in the podcasting medium’s durability.
4. Podcasting Continues to Grow
Podcasting is one of the clumsy endeavours made by marketers who fail to incorporate new technology into their work offerings.
Similar to TikTok and Instagram Reels, podcasting is more suitable for personal branding and widespread exposure than old-school SEO techniques.
Nonetheless, podcast listenership has increased by nearly 30 percent since 2019 and remains a valuable resource for individual content creators and brand partnerships.
I recommend incorporating podcasting into your thought leadership strategy whenever possible and forming partnerships with podcasts whose audience matches your brand’s target demographic.
Podcasting is not appropriate for all brands, but it can be beneficial for influencers, executives, and content creators with whom your brand has partnered.
5. The demand for personal experience is growing.
So, I began this list by stating that AI was the top content marketing trend for 2023, but I also included how the value of content creators is increasing.
This convergence of competing interests is not at all contradictory.
Instead, it is evident that many individuals are seeking information from specific brands and thought leaders.
People no longer visit WebMD for health advice; instead, they turn to Reddit or influencers.
Similarly, Joe Rogan and other podcasters have several times more listeners than CNN on any given night.
This indicates that people desire authenticity and seek advice from individuals they trust.
Trust must be cultivated more than ever through thought leadership and personal branding.
When searching for an article on SEO fundamentals, are you more inclined to visit Search Engine Journal or a random blog?
Personal branding and experience are so important that Google has added a letter to its acronym EAT (now E-E-A-T) to represent the word “experience.”
In your writing, recount more stories and demonstrate greater empathy.
Utilise the aforementioned resources and personalise your writing to increase your exposure.
6. Data is more important than ever for content marketers.
I realise that podcasting and video segments do not make sense for the vast majority of businesses.
Rather, leveraging technology and concentrating on data-driven content will be crucial to the digital marketing competition in 2023.
Thankfully, machine intelligence has made this simpler than ever before.
Investing in quality software, such as SE Ranking, Semrush, or Ahrefs, will assist you in learning more about the competition and competing effectively.
Similarly, updating your Universal Analytics to Google Analytics 4 will provide you with more in-depth information regarding essential search metrics and campaign-enhancing strategies.
7. Page Experience and Value Remain Integral
The ability to construct seamless funnels and user experiences is of utmost importance.
The rise of shoppable content or the ability to purchase products on an embedded video or blog is an innovation that I’ve found intriguing over the past year. These innovations increase the simplicity of conversions and make converting leads a breeze.
I also recommend upgrading to a reputable CRM (customer relationship management) system and integrating lead-magnet content, such as ebooks, infographics, and research, in order to increase sales.
Make 2023 the year you maximise the value of your content and generate a tremendous return on investment.