To give your business the best opportunity of being found, now is the right time to integrate voice search into your SEO strategy.
Google Assistant. Siri. Alexa. Cortana.
There are many high-quality voice assistants available today. They can do amazing things.
One of these things is to support users in locating answers to their questions. Voice assistants can search for the information and then read it aloud.
It’s not new to say that voice search offers incredible SEO opportunities for businesses.
There’s always the possibility that popular voice assistants could be reading your website’s content to find out the answers.
The numbers back this up too.
Voice search is now a legitimate institution and is not going anywhere.
But don’t panic. Your website will only appear in voice search results if it contains content.
Before you can use optimization for voice search in your SEO strategy, there are some things you need to understand.
What is Voice Search?
Let’s start by answering the simple question: What is voice search?
Voice search allows users to voice-command their smart devices to find online resources.
It functions much like a smartphone or computer, except that you use your voice to search rather than typing.
The intelligent device uses artificial Intelligence to process the language and consult the relevant search engines to return great results to the user.
Voice search can find all types of information, including straight-up questions and answers, driving directions, jokes, and driving directions.
Voice search is improving all the time. Google’s natural language processing is a significant reason for this.
Google’s natural language processing (or NLP) allows a machine to read and interpret search queries like a human.
Google can understand semantic searches through NLP. This means it understands more than what was said in a search to understand what it meant.
While voice search is an excellent tool for people to find information using their voice assistants, what about the benefits for businesses?
How Can Voice Search Benefit Your SEO?
Voice search can be an excellent tool for your SEO strategy.
Let’s discuss the facts, just in case it is still unclear.
The voice assistant will read aloud a result for every voice search.
The voice assistant can also help you find the right direction when you are looking for it.
If you have a genuine question – such as about someone’s identity, how something works or why it is the case – your voice assistant will use organic content to provide the answer.
You have the chance to shine because the content that the voice assistant reads could be you!
Answer: Usually, it is what would be the featured search engine result page (SERP).
This means that the content on the top earns the extra benefit of being read by users as the most authoritative resource for answering the question.
SEO is about making your business a trusted authority in your market niche. If you want to grow your SEO efforts, it should be your goal to appear in voice searches.
Optimizing for voice searches is what it all boils down to.
These are just a few things to keep in mind. There isn’t one thing that you need to do to appear in voice searches.
Let’s now discuss how to optimize your online presence for voice searches.
Two Ways You Can Target Voice Search
Two main ways I view optimization for voice search are getting the content right and getting the NAP information of your local business right.
You need to understand the personas searching for your site and what they are looking for.
Let’s discuss what each point actually means.
Optimizing Organic Material
You want your website content to be able to answer voice questions like “Easiest recipe for roasted potatoes,” “How is photogrammetry used during car crashes,” and “Why do Dalmatians have spots?”
This is a general approach to thinking about it. Your content should directly address the needs of people – the question’s actual intent.
What does this mean?
Ask the Dalmatian question.
Here’s how to make your dog blog appear in voice search results when people search for it.
Make the question the title of a blog-post.
Google gives a lot of organic search weight to the title of a page, or H1, by Google.
Write the answer to the question in the first paragraph. You could also add another sentence to clarify further.
Next, compose the rest of your post. Fill in all details and add rich elements like images and infographics.
The intro can be used as an answer that the assistant will read. This can make it appear as a voice response.
There are other options if you want to be the most authoritative answer online and the voice assistant to give your solution the best.
To help Google understand your content, you might add structured data from blog posts to your post.
Structured Data can also be used to help with recipes and products. This markup will allow Google to understand your page better and help you rank for voice searches.
People tend to use longer and more natural phrases when they voice search. Research these keywords and include them in your content.
You should be able to identify the persona for this content based on how specific these keywords are. What are their goals?
Understanding your audience is key to crafting the content. More thought can make all the difference in achieving that voice search answer.
Optimizing Local Business Information
Some local searchers are looking for a similar place in their area to yours or who know you and want to learn more.
You will want to appear in the local map pack if someone searches for “pizza restaurants near me.”
The voice assistant should also be able to provide correct information to people who ask about “X company’s hours of operation” or “Y company’s address.”
There are many things to be said here.
One is that appearing in local maps packs, whether through voice or traditional searches, is all about optimizing Google Business Profile to its maximum.
This includes hours, addresses, photos, services, and a link to the website. Reviews, reviews, and reviews are all welcome!
Local businesses can only succeed if they get positive reviews from satisfied customers.
This helps people know they will have a positive experience with your company. This also indicates to Google that it is a business people find helpful, so it will continue showing it to searchers.
Mobile devices are the place where voice searches take place. Ensure your mobile website is optimized so everyone who wants to learn more can have a great experience.
Now is the Time to Consider Voice-Search
Although voice search isn’t a new technology, it is becoming increasingly popular as a convenient way for people to find answers to their questions.
It’s easier to appear in voice searches.
Your competitors may be working in the same direction as you.
If you are laser-focused on the keywords you choose, their intent, and the perfect user persona, your business will have the best chance of being found through organic search technology.