How To Scale Content Marketing & Improve Organic Search Rankings
Are you writing material for your website, but you don’t see the results you want?
Are you looking for content to improve your search ranking, increase brand recognition, and generate more organic traffic?
Let’s take care of those concerns by examining how content has made companies achieve success, the typical challenges that content marketers have to face, and the strategies ContentMarketing.io can help in all areas of your system for marketing content.
How Content Marketing Drives Results
The Content Marketing Institute’s B2B Content Marketing Report demonstrates how a strategy for marketing content can yield excellent results.
The solutions below assist you in implementing and implementing a strategy for content specific to your business. They can also help your company in achieving successful content marketing through:
- Increased brand recognition ( 80% of companies cited this goal was achieved because of a well-executed marketing method through content).
- Building trust and credibility (75 75%).
- They are educating audiences (70%).
The primary metrics used to evaluate the efficacy of B2B strategies for content marketing are:
- Website engagement (69%).
- Conversions (67%).
- Traffic to websites (65 percent).
In general, 80 percent of marketers who use content rate their advertising strategy as moderate or highly efficient in achieving results.
So, how do you ensure that your marketing strategy produces the outcomes you desire?
We want to ensure that you’re not getting caught up in the biggest challenges that marketers face in all industries in boosting their efforts.
Common Hurdles Around Content Marketing Competition & Outsourcing
Did you have the knowledge that WordPress.com bloggers create around 70 million new blog posts each month?
That is not even counting the huge number of blog entries posted via other CMSs and blogging platforms, such as Medium or Tumblr, hosting over 545 million blogs.
This means that every time your company decides to publish on a blog, you compete with more than 2.3 million blog posts in the same day to attract the interest of search engines and the general public.
Businesses require more than great content to gain rankings, visibility, and even traffic.
It is no longer possible to get traffic because you have published a fantastic article.
Every piece of content has to be designed and optimized to achieve the desired results.
This is why 67 percent of B2B content marketers have experienced an increase in their responsibilities (without an increase in resources), according to the previous CMI report.
To increase the scale of content marketing, half of B2B and B2C companies are outsourcing their content marketing in 2021.
Statista discovered that 81 percent of marketing professionals outsourced writing content. 40 percent outsourced graphic design, 27 percent outsourced SEO, and 23 percent contracted editing, proofreading, and editing.
According to Orbit Media, it’s not a surprise that content writing is the most outsourcing aspect of content marketing since it can take an average of 4 hours to create fantastic content.
After you’ve created your content, you need to figure out the best method to optimize it for search engines.
Without the proper technical, on-page, and off-page optimization strategies, the search engines will not see your content.
Both B2B and B2C businesses have cited finding authors with expertise in their area as the main challenge in outsourcing content.
In the following years, B2B experienced the following obstacles:
- Find content partners who know their customers.
- Insufficient clarity on ROI (ROI) indicators.
- Locating content partners that can offer strategic guidance.
- The absence of a comprehensive solution from just one company.
“Despite the challenges, 57% of companies outsourcing content marketing initiatives successfully selected the right partners for their content.“
How ContentMarketing.io Helps Businesses Succeed With Outsourced Content Marketing
ContentMarketing.io doesn’t just produce each piece of content the next to help their clients achieve success with the content they market.
They offer a range of solutions to ensure that every information item is created to achieve outcomes.
The following components of ContentMarketing.io’s services ensure that clients see measurable results, including improved search rankings, increased brand awareness, and increased organic search traffic.
1. Discover & Leverage Easy SEO Opportunities
Effort: Low
execution strategy Utilize an internal team or a result-oriented agency.
The first step in the success of any SEO strategy is to conduct an audit.
This will reveal the most straightforward gains you can make in terms of search engine ranking through technical optimizations for your site, modifications to your site’s content, and offsite requests for hyperlinks.
Through this process, you’ll also discover the keywords you should concentrate on to appear before your intended users in search results.
If you do your homework by thorough analysis, you can figure out what keywords are most easy to rank for in the search engine and bring the most traffic to your website.
When you have identified the keywords your company should be targeting. What keywords should you be targeting? You can start to develop topics that will guide the ideal customer through the funnel, starting with getting acquainted with your brand to helping them decide on the right product or service.
2. Hire Domain Experts Skilled In SEO
Effort: High
Execution Strategy: Outsource
To ensure that your content is delivering the results you need for your business to achieve, you require more than just top-quality content written by a professional in your field.
It would help if you had someone aware of your industry and the people you are targeting.
Also, it would help if you had someone who could place your content to your intended people through search engines.
This is more than adding the correct keywords to your posts.
ContentMarketing.io will match your company with writers knowledgeable of your business and all technical, on-page, and offsite SEO required to assist search engines in locating and ranking your web content on search engine result webpages (SERPs).
It will guarantee that any content produced for your business will be well-ranked in search and entice your viewers to take action.
3. Use Dedicated Content Marketers
Effort: Medium – High
execution strategy Choose to dedicate individuals from your internal marketing team to the task or outsource.
In matching you with writers who are knowledgeable about the necessary content to attract people to your site, you will be assigned an experienced content marketer who will oversee your complete content marketing plan.
With ContentMarketing.io, the company, you no longer need to coordinate with many graphic designers, writers, and other members of your team of content marketers individually for assignments, deadlines, editing, and payment.
You will be working with one person who oversees all people needed to provide quality content.
Your primary contact person will be the person who is in charge of any content-related marketing plan. However, they’ll also be assessed on their performance and capacity to deliver the outcomes you want for your business.
So, the content marketer’s primary goal is to ensure that your content works to exceed or meet your business objectives regardless of whether they’re designed to boost traffic to your site or increase your site’s general appearance in search results.
4. Implement An Exhaustive Content Marketing Strategy
Effort: High
Execution Strategy: Outsource
Effective content marketing doesn’t just begin with posting a post on a blog.
ContentMarketing.io is aware that it requires an integrated method to ensure that your content achieves your goals as a business.
You’ll receive a range of services designed to send targeted traffic to your website.
They are web development, Inbound Marketing, social marketing via email, social media marketing, search engine marketing, and paid ads.
Implementing a comprehensive digital marketing strategy to market your blog posts will push it to the top of the pile, making you stand out against your competitors and the millions of blog posts published every day.
Without a solid strategy to improve and increase traffic to content, blogs with the best quality are not noticed by the people who are supposed to read them.
Without visibility on the internet it’s impossible to get the traffic you require to turn into customers.
Alongside other types of promotion for content, You will also need to create natural, high-quality, and natural links to your content in order to aid in its ranking higher in results of searches.
LinkDoctor.io offers white hat linking services. LinkDoctor.io can help to ensure success in content marketing.
Inbound links are an established Google rank factor.
Through acquiring natural, high-quality , and natural links for every piece of content you write, you’ll improve the ranking of your content in results of searches.
5. Utilize Native Editors
Effort: High
Execution Strategy: Outsource
Wherever you or your clients are, ContentMarketing.io has native and non-native editors who can refine your content and fix problems with readability to ensure that your content reflects the tone and style of your company.
Although editing won’t alter your content’s rank on search engines however it will impact how visitors who visit your site feel about the content.
Edited content by an editor with native skills will be well received by your intended audience and ensure that your customers enjoy a smooth experience through the sales funnel.
If you don’t have the proper editing in place, your readers might feel that your content is not reputable and expert however informative.
It could lead visitors to abandon your site before they have completed their route through your funnel or take a particular conversion step.
If a large number of visitors check your website and go return to the search results as they are not satisfied with the content’s quality, this could result in the loss of ranking due to an unsatisfactory user experience.