Google is reported to be gearing up for a new effort to dominate eCommerce. Here’s what you should be aware of to be prepared.
An article from Bloomberg reports Google is getting ready to take another shot at the giant of retail Amazon with renewed determination to take on e-commerce.
Ecommerce is one of the areas that a “division Google has tried but failed to understand numerous times,” the report reads.
If Google takes a serious approach to commerce, how can it go differently this time?
There’s an interim VP who has been on the job since Google was able to push hard into e-commerce.
Prabhakar Raghavan, a Senior Vice-President at Google who manages Search, Maps, and Ads, presented everyone with an idea of what he envisions in the Google I/O conference.
Raghavan’s influence on Google’s retail strategy goes to his appointment in the year 2020, which was close to the year that Google eliminated the fees it used to charge online shoppers for purchases.
Bloomberg describes Raghavan’s idea to be “anti-Amazon.” Stores need to shell out Amazon to access its site as a storefront, while Google recently allowed companies to run ads on shopping at no cost.
Free shopping listings sound like an effective strategy for businesses to be seen by consumers, but are they used to use Google as a way to buy products?
In this article, we’ll examine the possibility that Google can compete effectively in the same way as Amazon in the realm of retail. We’ll then discuss what this means for companies and what they can do to prepare themselves for an online shopping push from Google.
Google’s New Ecommerce Strategy Showing Promise
It’s evident that Google’s strategy for e-commerce is working.
Google recently disclosed in an earnings report that the use of eCommerce was a significant factor in the increase of 43% in revenues from searches in 2021.
Advertisers are now ready to embrace this direction Google is taking; however, what about the customers?
Google announced last year that it had more than one billion users shop on its sites every day.
Research conducted by Morgan Stanley, published in the fall of 2021, shows that people utilized Google or YouTube to look up items and shop for prices more frequently than Amazon, eBay, or Walmart.
Even Amazon’s most committed customers, Prime subscribers, search for goods on Google more frequently.
The month of April was the first time Morgan Stanley reported that 59 percent of the respondents with Amazon Prime members said they started looking for products using Google. The figure is up from the 50% reported in the fall of last year.
However, insiders from the industry inform Bloomberg that Google’s retail-friendly approach to e-commerce hasn’t attracted many new customers.
Google has achieved retailers and advertisers to buy-in. It’s now time to find out how to convert searchers into buyers.
Preparing Google’s E-commerce Push
The following are the two steps retailers can take to prepare themselves to be successful when Google introduces its e-commerce plan to reality.
The first step is to upload your feed onto Google Merchant Center. You can find more information about how to do this in this essential guide to shopping advertisements.
There’s no upfront cost in making use of Google Merchant Center. You only have to pay when you choose to use high-quality shopping ads.
This brings us to our next suggestion: to make use of the free listing of products on Google.
When you upload your product feed through Google via Merchant Center, you’ll be allowed to display a listing of your products on the market.
The significant distinction between paid and free shopping sites is that one prefers the others. Both are similar offerings in terms of appearance and function.
Additionally, if you are included in the Shopping tab, There’s a good chance that your free listings will be included in the results of searches.
Also, you can be alert by paying attention to the latest Google updates. I’m betting that we’ll see new initiatives by Google over the entire year to draw more customers.