Develop and manage digital marketing campaigns –
Oversee a social media strategy –
Manage and maintain the organisation’s website(s)
Write and optimise content for the website and social networking accounts such as Facebook, LinkedIn, Twitter and blogs – Track and analyse website traffic flow and provide regular internal reports – Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion – Continually work on the Search Engine Optimization of the website(s) – Fix any errors or bugs in online content – Edit and post videos, podcasts and audio content to online sites – Arrange webinars and webcasts – Create online banner adverts and oversee pay per click (PPC) ad management – Write copy for email marketing campaigns – Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments, particularly developments in mobile marketing – Work on printed material to supplement online products – Attend product launches and networking events
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