Following a pilot phase that lasted for more than one year, video advertisements created by Microsoft Advertising are now broadly accessible.
Video advertisements on Microsoft Audience Network are now widely available to complement existing search and image advertisement campaigns.
Microsoft piloted video ads in August 2021 in a few countries.
A year later, videos are now available for all Microsoft advertisers across the United States, Canada, the United Kingdom, France, Germany, Australia, and New Zealand.
Video advertisements are distributed through the Microsoft Advertising Network in the countries listed above.
Microsoft video advertisements are targeted using intent information from Bing search and Microsoft Edge Browser, Microsoft Edge Browser, LinkedIn, and web activities.
In a test, Microsoft says adding video to search campaigns has increased conversions by 50 percent compared when running a drive alone.
Learn more details about video advertisements via the Microsoft Audience Network.
Microsoft Video Advertising Specifications
Microsoft video ads range between six seconds and two minutes. However, Microsoft recommends that videos with less than 30 seconds will generate the most interest.
The aspect ratio for video may be as comprehensive as 16:9 (widescreen) to 9:16 (vertical).
Microsoft provides the following bid options for video ads:
How to Make The Microsoft Video Campaign Microsoft Video Campaign
Create a Microsoft video advertisement by following these steps:
Once you have uploaded the video, Microsoft Advertising will automatically create multiple videos in every aspect ratio (16:9, 5:4, 1:1, 4:5, 9:16, and 1:1). Alternately, you can upload your video in any available aspect ratio.