TikTok Introduces Interactive Add-Ons For Ads
TikTok offers new ways for advertisers and marketers to increase engagement through in-stream ads.
TikTok allows advertisers to add interactive addons to their in-feed ads.
These interactive elements include stickers, gestures, and popups that help brands engage and attract viewers.
Social media platform with over 1 billion per month active users is looking to offer advertisers more options to create audience engagement in a full-screen, sound-on environment.
This new edition offers advertisers a variety of creative options. They can either enhance their TikTok advertising strategy or create a new one.
Advertisers Get New Visual Elements
TikTok states that interactive add-ons can be used in campaigns geared towards app installations, conversion, reach, frequency, traffic, and video views.
Advertising agencies have two options for interactive add-ons. They can choose from standard or premium tiers depending on their goals.
These addons can help marketers reach lower-funnel goals such as clicks or conversions.
These include:
- Display cards: To visually highlight messages, share offers, or drive traffic to an application or website.
- Stickers with Gift Codes: To increase conversions, attract new customers, and build loyalty from existing clients.
- Voting Stickers To encourage audience participation, create connections, and collect feedback.
- Countdown Stickers To create an atmosphere of urgency and generate buzz about upcoming or ongoing events.
Premium addons can help brands achieve their top-funnel goals by generating awareness or building a community. They include:
- Pop-Out Showcases: To highlight an offering and drive clicks that take users further down the sales funnel.
- Gestures are Designed to delight the audience and increase participation.
TikTok will also include a Super Like 2.0 addon to its premium offerings. This will allow floating icons to be created that are displayed when an ad has been clicked. It also shows a popup card that directs to a landing site.
Interactivity Drives Action
Experiential marketing has been proven to be effective online as well as in-person.
According to research from Finance Online, 85% of consumers said they are more likely to purchase after experiencing a brand experience.
TikTok’s research has shown that users who have liked, commented, or shared a TikTok video are 150% more likely than others to purchase a product or a service.
These “brand engagement,” as the social media platform calls them, are 35% more likely than others to visit a brand’s physical store and 40% more likely that they will see the advertiser’s website or app.
These statistics do not reflect the latest usage trends and don’t include data from interactive add-ons. However, they still hint at the power of interactivity within the platform.