TikTok Launches Creator-Crediting Feature

TikTok users can now directly credit and tag video creators by using a button within the social media app.

TikTok has added a new feature to allow users to credit trend creators and video creators.

It allows users to tag, mention, and credit videos in posts. This will encourage people to credit their inspiration sources.

TikTok users cannot credit another video right now. They can’t mention the creator in the comments or captions. They will be able to credit specific videos with the new feature.

Kudzi Chikumbu is TikTok’s Director for Creator Community. He wrote a blog post about it:

“These features are an important part of our ongoing commitment to invest in resources and product experiences that foster a culture credit, which is key to TikTok remaining a place for creative expression.”

After editing or posting a video, users will be able to access the feature via the video page.

They will be able to tag videos that they like, liked, posted, or used the same sounds on the video page.

TikTok will also add prompts for users, such as pop-ups that explain the importance of crediting others and encourage them to cite original creators.

Feature Coming Soon After Backlash From Black Creators

TikTok has been accused of plundering its content without credit.

Jimmy Fallon and Addison Rae were criticized by black users last April for performing dances on the social media site “The Tonight Show,” but they didn’t acknowledge their creators. Fallon apologized for his mistake and invited five TikTok creators to the show to perform their dances.

This did not diminish claims that black content creators were taking memes and dances from their creators. Last June, many¬†African American content creators boycotted the¬†site, using the hashtag “BlackTikTokStrike.” It was divided across multiple social media platforms and received millions of hits.

Chikumbu stated in the post that it was important for a culture to develop across digital landscapes and to support underrepresented creators to be properly credited.