What is email marketing? And how did it all begin?
Ray Tomlinson sent his first email in 71 or 78, depending upon where it was received. This was the start of the modern communication age. It was nothing extraordinary, just a series of numbers, letters, and symbols that looked more like a password, but it had profound significance.
The email was sent via a network made up of many computers. It traveled through the web, much like the internet that we use today. Tomlinson also introduced “@” in email addresses to the rest of the world.
Gary Thuerk was a Digital Equipment Corp Marketing Manager. He sent the first email commercial years later to a list of addresses. Email marketing was born. The list contained only a few hundred people, but this was enough for Thuerk, the “Father spam.”
Today we are bombarded with emails marketing campaigns. Yes, some of it still feels spammy, but there is no denying how much a compelling message can have on your customers. Not to mention lead nurturing and CRM.
Email marketing is a best way to reach your audience, promote your brand, and increase sales. Email marketing allows you to do many things, including share information, sell products, and improve your cart abandonment rate.
Mailchimp’s Campaign Builder makes it simple to find the proper email templates to send any message.
Email marketing is an best method to promote your brand and sell your products.
A 2015 DMA survey found that email had an average $38 return of investment (ROI). Many shoppers look for emails from their favorite stores before they buy.
However, email is becoming more common, and people find it challenging to make their mark in a sea of emails. Mailchimp has the tools you need to shine. We also have a lot of tested and factual tips on creating awesome emails. Look at our email market statistics organized by industry to learn more about why email marketing works.
An active subscriber list is the great way to get the most significant ROI. It is made up of people interested in receiving your messages and who opted-in on purpose. Mailchimp lists offer built-in tools and resources to assist you in building your list. Creating a clean mailing list is more laborious than other aspects of email marketing.
There are many ways to find people who will respond to your emails. But we have compiled the best.
To make an email list.
To add additional subscribers to an already existing list:
No.Mailchimp customers who purchase lists are less effective than those that were purchased. Many e-mails sent to lists of contacts you have purchased will be identified as spam. You will also experience high unsubscribe rates. Spam filters may flag an email campaign that has been sent to spam by the same IP. Mailchimp sends your email through our servers. If one user sends spam, it may stops others from receiving their emails. Mailchimp stops users from using bought lists to raise delivery.
We also need that all users comply with our Terms & Use, which enforce anti-spam laws.
Third party lists should not be used. This provides rented or purchased mailing lists, and lists scraped from third party sources like public websites.
You must ask permission. All on your mailing list should have signed up to receive e-mails. If you utilize one of our signup forms, this permission is tracked for you.
These best practices will help you make planning easier when creating an email marketing strategy.
Define your audience
It does not matter what product / service you offer. It is essential to understand your audience to communicate effectively. Mailchimp allows users to drill down into their segments to receive personalized email messages. This will increase engagement trust and ultimately generate more significant ROI.
The most valuable information your signup form can offer is where and how subscribers signed up for your list. If you are a business that uses Mailchimp to connect to your store, knowing your subscribers’ location can help you better understand how to communicate with them.
Segments and groups
Once you’ve identified smaller numbers of people within your larger audience, you can create groups and segments to send more relevant emails to them. The more relevant your campaign, the better. Sometimes you may want to reach your entire audience. But, segmenting users using Mailchimp’s segmentation tools and segmenting your list can dramatically increase click-through and eCommerce orders.
Decide what to write.
Now that you know your audience, it is time to start thinking about the content. What message do you want your audience to hear? What is your Content Marketing Strategy? Your emails should have a purpose. This will allows you to communicate with your subscribers.
Determine your sending frequency and goals
There are no rules about how many emails you should send your customers. But if they receive too much, your subscribers might unsubscribe or even tune out what your message is. While some users might opt to send their subscribers daily updates via a website, others may send only two times per month to keep them informed. Send your email campaign at your pace. You can also check the click-through and unsubscribe rates to adjust the frequency.
Make a schedule
A content calendar is a best way to ensure that you are on the right track. It allows you to schedule campaigns, posts to your blog, social media posts, and other activities.
Your industry, the content you send (content strategy), and your email frequency will affect your email marketing plan.
2. Create your email designs
Focus on your message when designing your email campaigns. Please keep it simple. To make it easy for people to scan your email, we suggest that all the elements be laid out in a hierarchy.
Make your Templates.
Do you want more control over your email design? Mailchimp offers the ability to import your HTML template into HTML code.
3. Test your emails
Test with different email clients and ISPs
Mailchimp is unique in that each email client is created differently. This means that your campaign may look slightly different in the inboxes. Check your email on mobile devices. Responsive designs can cause emails to look further.
Send emails to coworkers and friends.
To preview the campaign in your inbox, send a test mail to any of your friends or colleagues.
The best version of with A/B Testing Campaigns
Is it difficult to decide which subject line will generate the most clicks or opens? Is there a particular time of day when customers are most likely to purchase your campaign? An A/B Test provides you to experiment with different versions and see how they impact your results.
4. Marketing Automation: What You Can Do
An Automation is an email campaign or series of targeted emails that you can set up and forget. Automation allows you to automate your communications with customers. This includes welcome emails series, follow-up emails after a purchase, and rewarding customers with special incentives. To update customers on any investment, they make from your store. You can design and send order notifications.
5. Your performance can be measured.
You can refine your marketing strategy by using the marketing data you have collected in your MailChimp reports.
These statistics can be used to measure campaign engagement. They show how well your campaign content and subject lines resonate with particular lists. However, it is essential to look at how your open rates and click-throughs compare with other companies in your industry. If you don’t, your statistics will be in jeopardy.
Mailchimp allows you to view the purchase history of your subscribers if you have connected your store with Mailchimp. Subscriber profiles and account dashboards can also be accessed if you have enabled e-commerce link tracking.
Your website and online store can be boosted by the campaigns you send. Mailchimp allows you to sync several integrations with it so that you can track trends in website traffic, e-commerce activity, and more after you send a particular campaign.
Top listed email marketing softwares for succesful marketing
GetResponse empowers companies to do what they love and do it better. Our solutions are tailored for customers who have as many needs as we do. GetResponse, the world’s most popular online marketing software, has evolved from a one-person company in a small Polish village to a worldwide brand that is both rooted and reachable. Global, multicultural, remote-first team that works together to deliver innovative products, solutions, customer service, and support. Their culture keeps them connected and inspired. It relies on everyone’s innovations and contributions throughout the years.
Features of GetResponse
Pricing of GetResponse
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ActiveCampaign offers you all the tools for email marketing, CRM, and marketing automation you need to create exceptional customer experiences. Growing businesses can make meaningful connections to their customers. ActiveCampaign was designed to provide growing businesses with the tools to compete against larger companies. Our automated, personalized approach allows teams to save time, increase sales, and connect with customers. They give their time and money to social change, both within and beyond our community.
Features of Active Campaign
Pricing of Active Campaign
Click here to get a free trial month with Active Campaign
Create intelligent email campaigns that get results. They don’t care about size. You can trust them to deliver powerful emails that will get read and clicked regardless of your company’s size. They’re also beautiful. Your marketing tasks can be simplified, and you can reach your goals by pressing a button. Moosend’s advanced automation tools will help you save time and make your email marketing more efficient. No more blah blah for your subscribers. You can surprise them with relevant emails they are interested in reading and increase your open and click rates. It’s easy to create beautiful landing pages within minutes. With our feature-packed editor, you can grow your mailing list 24/7, collect valuable information effortlessly, and share your forms across your online channels.
Features of Moosend
Pricing of Moosend
Click here to get a free trial month with Moosend
Simple email marketing software for small businesses that do 90% for you. You have the rest!
AWeber loves helping entrepreneurs and small businesses achieve their goals. We love helping our customers build stronger relationships with their customers and growing their businesses. They are a diverse group of people located across the country. Our team is 100% remote-first, meaning we can work from home while still impacting people around the globe. We value collaboration and flexibility.
Features of Aweber
Pricing of Aweber
Click here to get a free trial month with Aweber
Stripo evolved from a simple email editor to an all-in-one email design platform that allows its users to create HTML emails, AMP email, and download emails as PDF, HTML, or PSD files. It is compatible with more than 60 ESPs, CRMs, and email clients.
Stripo makes email production easier. It now boasts over 500 000 users across 182 countries.
Features of Stripo
Pricing of Stripo
Click here to get a free trial month with Stripo
Hunter makes it easy to find professional email addresses quickly and connect with those necessary for your business. Hunter’s mission allows professionals to connect with people that matter. They are a small team of people that help professionals connect with new people. They are responsible for making our product easier to use and more powerful. We are a remote team that works from Europe, America, and Asia.
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Pricing of Hunter
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SendX makes being a responsible email marketer easy. Send campaigns, build your email list, and automate marketing. Unlimited emails. 24/7 support. They exist to help web companies increase their revenue through email marketing. They achieve this by developing better software for marketing that, instead of focusing on vanity metrics like clicks and opens, generates revenue and converts more. SendX is a SAAS Value Business. We are determined to maximize our business capital.
Features of SendX
Pricing of SendX
Click here to get a free trial month with SendX
Email Octopus’ goal is to simplify email marketing and make it more intuitive and valuable. They will save you money. They will not compromise on their delivery ability. They’re passionate about providing excellent service with a personal touch. Over 50,000 people have used their services to send over 19 billion emails. EmailOctopus will allow you to be part of a talented and close-knit group passionate about helping small businesses, entrepreneurs, and startups grow.
Features of Email Octopus
Pricing of Email Octopus
Click here to get a free trial month with Email Octopus