Have you hit a roadblock in your link-building campaigns? These are three ways to optimize your link-building process and make it more efficient.
You are most likely trying to master the process, so you don’t have to face the same problems repeatedly, whether you’re handmaking, coding or building links.
To ensure my team doesn’t waste their time on link building, I review our processes at the very least biweekly.
We must also keep links quality the same due to the increasing number of clients and connections we need to create.
Link building is not simple as it seems when you have to acquire twice as many links per month.
This post will share our greatest “aha” moments during our link-building journey.
Here’s how we optimize our processes to make them more efficient and smoother.
1. Pay attention to the quality of links built
My colleagues always tell me that the links we build to our clients work as showrooms.
Link building is like having a poor portfolio of links. It’s just as bad as having an ugly showroom that makes you look bad.
This is unacceptable behavior from any reputable link builder.
This is why I am proud of the connections we have built and ready to show them off to potential clients.
These links should also show that we can secure hyperlinks from the best sites on the internet.
It is important to note that any person outsourcing link building must ensure that the links are well worth their money.
I believe that links should only be sourced from white-label businesses.
Although it might seem like an excellent place to get links from sites that are purely designed for links and have a decent Domain Rating, it is not.
Let me tell you why.
While those links may send valuable authority to other sites today, no one can guarantee that they will continue to do so tomorrow.
Additionally, the value of these links is not increasing over time. It’s decreasing, unfortunately.
All this means that you will likely need to invest twice as much in link-building within a year.
How can you ensure your following link doesn’t come from a site that turns into a pumpkin later?
Here are the metrics that we use to evaluate every link-building opportunity.
What Type of Business is a Potential Link-Building Opportunity?
All corporate blogs can be used, except if they use manipulative or spammy linking techniques.
The industry blog is what raises the alarm. The most suspicious websites are those that you have never heard of.
There is a risk that these sites could be part of a PBN or just a link farm.
Once you have found such a site, you must perform a few additional checks. You can find these below.
Growth of Referring domains
Go to the Ahrefs overview dashboard to see the historical growth of referring sites.
Is it growing in time, as shown in the graph?
If this is the case, it’s a sign that a site works to increase its visibility.
If the graph doesn’t show any changes, this is a signal to you to dig deeper into other metrics.
What are the Top Traffic-Generating Keywords & Pages?
Generic blogs aren’t always relevant. Even though they bring in the most traffic, posts with the highest number of visitors aren’t necessarily applicable to your business.
To obtain the data I need and to ensure that my links are relevant, I use SEMrush.
Here’s a great example of top terms that bring traffic to a site. One of our partners suggested we acquire a link from our post on email outreach.
This blog is not ranked for digital marketing terms because all pages that generate organic traffic are related to photoshop and editing.
Google may not see the link as high-quality, even though it might be on a relevant post to my niche or business. The top pages of the referring domain are not likely to fall under my place.
The newly acquired links are the final magic report that can help you make an informed decision.
If the report only shows shitty links to a site in the past month, you don’t need a hyperlink from that site. There are good chances it is a PBN link farm.
The screenshot shows that most backlinks are from domains with low DRs (16), which indicates that you won’t get much benefit from a link from these websites.
2. Keep track of all links acquired
You must have been involved in digital marketing for a significant time to understand the value and importance of tracking.
Almost anything can be tracked.
This is the only method you can determine if the things you do are practical.
We track all the links we build back to clients.
This is because links can disappear over time or become nofollow. You must keep track of all that happens around your connections.
To ensure that all the links we secure for our clients remain the same, our team uses the Pitchbox Link Monitor feature.
Pitchbox has a few drawbacks. It’s expensive and offers tons of additional features.
It’s probably not worth it if you aren’t interested in link building or need to track your links.
Linkody is the only solution focusing on link monitoring, and it’s available in various other markets.
If Linkody isn’t for you, please check out its competitors on Google2.
3. To see how links are affecting your rankings, always set up a position tracking campaign
Link building is a time-consuming and laborious task.
It isn’t easy to build more than 100 links back to a page without knowing if it’s helped.
One person would suggest that you can always search in Google Search Console. However, I don’t know if this data is beneficial as it lacks some crucial details.
GSC only shows clicks and impressions for a page over a while. It doesn’t provide any analysis.
However, the SEMrush Position Tracking tool clearly shows that our page has increased in visibility and positions quite a bit:
Google Search Console has a problem because it displays changes by all search terms a page ranks for.
Why is this a problem?
These queries often include keywords that aren’t related to your target keywords.
SEMrush’s tool, on the other hand, allows you to filter by keyword or tag to find the most relevant keywords and queries.