3 Ways To Build Authority By Going Beyond Just Link Building

Find out how on-site search intent can help you create the best conversion experience so that you can get more leads, sales, and customers.

What if we told you that you could harness the power of search intent for more than simply attracting site visitors?

Conventional search intent reveals how users are searching on Google, but it may also reveal how visitors are searching on your site and what they intend to do once they’re there.

On March 2, I moderated a sponsored webinar presented by Courtney Harrington and Jonathan Meyer, senior business engineers and product analysts at Bridgeline.

Harrington and Meyer showed how on-site search intent could help you design the best conversion experience to get more leads, sales, and customers.

The following is a brief overview of the webinar.
To gain access to the full presentation, fill out the form.

What Is the Importance of a Search?

Search intent, also called keyword intent, is what a person wants to find when they type a search query.

Principal Types of Search Intent

While every search query has a unique meaning, there are four fundamental approaches to categorising search intent:

• informational; • commercial; • navigational; • transactional.

Two More Objectives To Consider

Moreover, it is vital to briefly mention two supplementary search intents:

• Local intent

• Freebies.

1: How Search Intent Works Within Keyword Research

Your keyword research should ideally be segmented by subject and purpose.

If you run a website that sells washing machines, for instance, your keyword research output should be organised as follows:

• Washing machine, for informational purposes

• Laundry equipment, commercial investigation

• Washing machine, commercial use

Thus, if you offer three washing machine models, you will have nine keyword groups (3 models x 3 search intentions).

When phrases such as “purchase” and “now” are included in a search query, its aim is often clear.

By visiting the SERP page, you may discover more, less obvious questions.

2: Optimization for Search Intent

Your marketing personas are the best place to begin optimising for search intent.

These personas should be the driving force behind the majority of your marketing activities, but they are especially crucial when it comes to optimising for purpose.

Personas should include: • customer objectives and required tasks

• Problem areas and obstacles to overcome

• How they use comparable products and services to yours.

The first step is to use SERPs to find the right questions and intents to answer.

Identify current opportunities using Google Search Console in the second step.

3: provide real value to your users.

Bridgeline, March 2022

Possibilities From Site-Specific Search Intent

After you have visitors to your site, ensure that they are able to locate the information they seek.

Opportunities can be discovered by examining: • catalogue holes

• On-site research. • On-site developments.

With the information provided by search intent, you may begin to develop SEO tactics with a high conversion rate.