Do you wish to advance the functionality of your Facebook page?
In order to breathe new life into a stagnant page, use these eight methods for marketing on Facebook.
It’s possible that TikTok and Instagram are enjoying their moment in the spotlight, but your company simply can’t afford to ignore Facebook as a social media platform.
Since its establishment, the number of people who use Facebook on a regular basis has steadily increased, and as of the third quarter of 2022, it has approximately 3 billion (2.96 billion) monthly active members.
As of January 2022, it was also the most popular social network in the world based on the number of people who actively used it at least once a month.
As social media marketers, it is imperative that you stay abreast of the latest Facebook marketing ideas that may assist you in expanding your company in light of the fact that a sizeable section of your target audience most certainly utilises Facebook on a regular basis.
Facebook is presumably currently being used by your company in order to communicate with members of your target audience; if this is not the case, you are passing up significant possibilities to generate leads and convert customers.
You have probably established a Facebook page in order to engage with existing customers as well as potential consumers, post recent developments, and gather social proof.
However, has your Facebook page been optimised to the best of its ability to engage the people you seek to reach?Have you put in a lot of work to make sure you’re using every form and field to its fullest?
The good news is that the most difficult aspect of getting your Facebook page off the ground is getting started from scratch.
Because you have previously completed this step, refreshing your page is the simple part of the process; therefore, we are here to assist you in making the process as simple as possible.
With the help of the following eight marketing strategies, this in-depth article will provide a concise description of what it takes to turn your Facebook page from lifeless to vibrant.
Continue reading to learn how to get the most out of the social media platform that receives the most visitors worldwide.
1. Going Beyond the Fundamentals of a Facebook Page
Your company is searchable in a variety of online locations, such as review websites and social media platforms, in addition to your Google Business Profile (GBP).
Anywhere they may come across you, prospective clients looking for information about your company should be able to locate reliable information about it.
This contains your most recent home address, the link to your website, your phone number, and plenty more.
In point of fact, twenty percent of consumers are less inclined to patronise a firm if its listing information is inaccurate or missing.
A great place to begin is by checking to see that all of the information listed on your Facebook profile is current.
Next, it’s time to start optimising your Facebook page in ways that go beyond the fundamentals in order to set it apart from the pages of your rivals.
2. Make use of the templates provided by Facebook pages.
Facebook has a variety of themes that may be used to improve your page and make it easier for users to access the information they want.
When you browse the Facebook pages of several different companies, you will most likely come across a template that is used consistently across all of them.
However, there are also designs that are specifically designed for particular kinds of businesses, such as charitable organisations, restaurants, service providers, retail stores, and more.
Once you are on your Facebook page, navigate to the More drop-down menu and pick Edit Tabs. This will take you to a page where you can select the template that best fits your company’s needs.
To edit the template, click the Edit button in that area.
After that, you will be presented with a list of the available templates.
Choose the template that best fits the nature of your company from the options provided.
If you run a business that provides services to consumers, for instance, and you choose the service design for your website, you will be able to prominently display the services you provide to customers, along with reviews and specials.
3. Include an eye-catching cover photo
Visual content has the ability to captivate audiences and boost conversion rates.
Google reports that firms that include photographs in their business profiles receive 42% more inquiries for directions on Google Maps and 35% more clicks through to their websites compared to businesses that do not include photos in their business profiles.
Your profile picture, also known as your cover photo, is the very first thing that visitors will see about your profile.
It has the potential to be the deciding factor for whether or not visitors continue scrolling down the page to discover more about your company.
Choose a picture that fits in with your brand’s aesthetic while also drawing the attention of your target demographic.
Stay away from using any stock imagery and instead choose a real photo or piece of artwork that exemplifies the aesthetic of your company in terms of its colours, values, and mission statement.
Because stock photographs are unable to provide a clear visual depiction of your company, using them might make your brand appear less genuine to customers.
Facebook suggests the following when you are choosing an image for your cover page:
• The left alignment utilises a complete bleed while maintaining a 16:9 aspect ratio.
• The picture must be not less than 400 pixels wide and 150 pixels tall. The image will load the quickest if it is saved as a SRGB JPG file that is 851 pixels wide, 315 pixels tall, and less than 100 kilobytes in size.
4. Select a photograph that is suitable for a professional profile.
Your profile image is shown prominently at the top of your Facebook page. While it is not as noticeable as your cover photo, it is nonetheless noticeable.
Additionally, it will serve as your profile picture next to any Facebook posts or images that you upload (on your page and others).
When someone views this picture, they should get a good impression of your company and what it stands for.
Customers may already be familiar with your company’s logo and recognise it as something they identify with your firm, so employing it is likely already a regular practise for the majority of organisations.
When someone visits your Facebook page, they should be able to immediately recognise the brand with which they are interacting without any difficulty.
Your Facebook Page displays your profile picture at a resolution of 176 by 176 pixels on desktops, 196 by 196 pixels on smartphones, and 36 by 36 pixels on the vast majority of feature phones.
You may make sure that the image you use for your profile is legible by adhering to the aforementioned sizing rules and selecting an image with a good resolution.