A brand’s Instagram bio is very different from one of an influencer. Here are the critical elements of a great brand Instagram profile.
Instagram is a great way to market to a younger audience.
One billion active monthly users – one million – two-thirds are younger than 34-year-olds.
However, it is essential to use the tools provided by social media platforms to your advantage to project yourself as the best possible.
Your bio is the primary thing someone sees when they visit your page.
It is simple to forget the prominence of your Instagram Bio. However, it is essential that your bio draws viewers in and tells them what you are all about.
A great Instagram bio is essential if you want to be successful in your industry and attract potential customers.
Please continue reading to learn more regarding what makes a great bio and examples of brands that have impressed us with theirs.
What Makes an Impressive Instagram Bio?
Instagram is a social media platform where simplicity is the key.
This is not where you can share your brand’s entire story. The best Instagram bios are concise.
You only have 150 characters to communicate your message. However, it must also tell your audience who you are and what type of content you can expect from them.
Your brand bio has only 150 characters. It should contain details about your company and keywords that will help people search for similar terms.
Despite all the details, simplicity should always be your top priority.
These are some great ways to use your Instagram bio.
Let’s take a look at some examples of Instagram bios.
We all know the phrase, “America runs on Dunkin’.”
Dunkin’ is impressed with its sweet and straightforward Instagram bio. It stays true to its brand: “IG runs for Dunkin’.”
IG stands for Instagram. They also added two emojis to the mix: A coffee and a donut, so everyone can see what they have without needing to read more.
We love how this bio is concise, clear, and full of their brand’s personality.
Make your own – Think about your tagline.
How can it be made to work for you as your Instagram bio
Make sure you include at least two emojis to communicate the essence of your brand.
Headspace’s biography is a great resource. It explains what they do and the type of content you can expect.
It’s easy to use but still conveys professionalism and a helpful tone.
This bio appeals to users and makes them want more from the brand. Who doesn’t want happiness and health?
Make your own. Two simple sentences are enough to convey what your brand stands for clearly.
Make it as simple as possible for them to be understood and read.
3. Einstein Bros Bagels
Einstein Bros Bagels also has a unique Instagram bio.
Although it is simple, it is still easy to see what they offer.
We love that they include it in their Instagram bio.
This bio also contains a great call to action (CTA) that invites people to look at their menus and place orders online.
CTAs are essential as they drive traffic.
It would assist if you made it easy for your customers to act as they want.
Make your own. Write one sentence about what you do. Include a CTA (call to action) and a link in the bio.
4. Tight Tie
A tasty tie is different from the rest.
If you can follow everyone back, then “we follow back” is not a valid term.
It’s positive because it shows you don’t care about who you follow vs. who you follow – you’re interested in building connections and a community that’s not one-sided.
You may also get fake followers who aren’t members of your community but want to follow you.
This means the social media manager must continue to unfollow others who have unfollowed you. This is likely to happen when someone shows up for the following.
This fake follows can be a great way to get a visitor to follow you back if you can manage them!
Make your own. Can you quickly write out your value-props in a list format using the appropriate emojis
Consider the unique qualities that make your company stand out and then go from there.
This is the easiest Instagram bio you can create, and it still works!
Values are what define the best brands.
Toms can be an example of a brand with a value-driven Instagram profile.
They don’t explain what they sell or do, but they clearly state that one-third of their profits are donated to charity, which sets them apart from other clothing companies.
It is crucial to let people know if your brand is charitable and generous.
Toms’ Instagram bio is not intended to be a sales pitch but rather an invitation to people to join them in making a contrast in the world and being involved in something meaningful.
Make your own. Take a while to tell us about yourself and what sets you apart from other brands.
Next, reduce your content to fit within 150 characters. Don’t worry if you don’t have complete sentences.
To drive action, add a link without an explicit CTA.
Creating A Great Instagram Bio Takes Time
You can’t simply put up any bio if you want to build and grow a active Instagram following.
A bio that is compelling will attract new followers and convey the brand and values you are trying to promote takes creativity and hard work.
It can be challenging to develop the perfect bio for your company’s social media account.
Try again if you don’t succeed the first time.
These examples are great to refer to when you want to put your practice into action!