7 Tips To Make Your Writing Portfolio Discoverable In Google Search

SEO can help you get your writing portfolio found by potential clients. This article will show you how to make your portfolio visible on Google and other search engines.

When I first discovered blogging, I realized that SEO was a good match for writing. If I wanted my content to be found by readers, I needed to optimize for organic searches.

Over the years, writing has become a profitable business and, later, a full-time SEO career.

Through the years, I have learned some tips to get potential clients to find my writing portfolio.

These SEO tips will help you make your content writing portfolio more searchable online if you are a copywriter or content writer.

How do you create a writing portfolio?

There are many types of content portfolios.

To showcase your work, you don’t even require a website.

To store your content samples and share them with clients, you can use a simple folder in Google Drive.

LinkedIn allows you to post articles.

You can even save your work and email it to potential clients.

A website is the best way to rank your portfolio in search engines.

This gives you excellent flexibility in optimizing your content, generating referral traffic, linking live examples, etc.

1. Sign Up To A Keyword Research Tool

Search engine optimization tools such as Semrush and Ahrefs make it easy to identify key terms that people use to search for services similar to yours.

These tools can quantify the number of people (or “users”) searching for a particular term, its competitiveness, and whether other websites are targeting it.

A subscription to an SEO tool is vital as you will have access to actual data that can be used to help inform your SEO strategy.

This will allow you to identify keywords that should be included in your website content and which topics to discuss on your blog.

You can also use SEO tools to find your competitors’ keywords.

You can, for example, enter a competitor’s domain into the SEO tool and see their keywords. The keywords can then be applied to your SEO strategy.

Many of these tools offer a freemium model, where certain features are available for no cost.

Others pay a monthly fee.

Access to reliable SEO tools will make all of the difference.

2. Plan And Launch Your Portfolio Website

SEO tools can identify keywords you should target on existing websites.

You might use, for example, the term “SEO writing services” in your page title, description, and content.

This can be done for all pages of your website that are relevant.

Building a new website is a great way to plan your content.

Consider all of the services that you offer.

Next, you can use an SEO tool for keywords that match these services.

This is an example of how this might look for a portfolio of sales copywriters:

  • Home Page: “sales Copywriter” (search volume 170), and “sales Page Copywriter” (search volume 50).
  • Services Page: “sales copywriting” (search volume 110), “sales copywriting services” (30).
  • Service: Website Copywriting: “website copywriter” (search volume: 390).
  • Service: Email Campaigns: “email copywriter” (search volume: 260).

You can see above how each page links to a search term.

This ensures that you can create content for and target keywords with monthly search volumes and allows you to drive organic traffic directly to your pages.

Seocopywriting.com is a great example website with optimized landing pages for its services, such as SEO Writing Consulting and SEO Copywriting Services.

You can also find a blog on the site that discusses content-related topics.

This website receives more than 500 visits organically each month!

3. Make a Blogging Strategy and Calendar

Writing can be very competitive.

Many writers are targeting the exact keywords online because there are so many of them.

To drive more organic traffic to your blog, you’ll need to be creative with your content. This is where your SEO tool comes in handy.

Regarding blogging, I don’t recommend “winging it.”

You might consider focusing your efforts on topics that will bring you traffic to your site if you are putting effort into content writing.

Here’s how you do it:

  • Open your favorite SEO tool and begin searching for broad topics that are related to “writing,” “writer,” copywriting, “content” and similar terms.
  • Take a look at the keywords that appear in each category. It would help if you listed keywords with high search volume and low to moderate competition scores.
  • Search these keywords to find the best answers in a blog post. A blog topic like “How to create a sales page” would be a better choice than “sales page” and “blogger.”
  • Copy these keywords to a Google Sheets or Excel worksheet. You can add a column where you brainstorm a title for your blog that matches your keyword. For the keyword example, “How to Create a Sales Page in 5 Easy Steps” might be a suitable title.
  • Set the dates you will write, optimize, and publish your blog posts. This will keep you on track and support you stick to a plan.
  • After creating an article, you can add an internal link to a service page on your website. This will encourage people to get in touch with you.

Remember that you want to create content that speaks to your target audience.

As a writer, you won’t be able to discuss “Thailand travel tips” or “best holiday recipe.”

You might instead write about “how do you choose a copywriter?” “Where to find writers?” “Best content tips,” or “What is content marketing?”

4. Use LinkedIn Articles and Medium to Your Advantage

SEO can be slow to get up and running, especially if your website is new or small.

I suggest leveraging platforms that get a lot of traffic to point users to your website.

The medium allows you to publish content freely.

An article can be written and linked back to your site.

My Medium articles have been read over 10,000 times – more than I get on my blog.

The same applies to LinkedIn content.

Your articles will appear for your Connections and your Connections’ Connections.

Then, you can direct visitors to similar pages or posts on the website.

This strategy will help you direct more people to your portfolio without waiting for SEO’s success.

5. Reach Out For Guest Posting Opportunities

You can also do a guest post on other websites in the same vein to leverage their authority and traffic for your benefit.

I have had writing clients through guest posting on blogs, websites, or online magazines.

Reach out to blogs related to your niche and offer to write for them.

You can also apply to be a contributor on more respected sites and publishers. Many sites will allow you to link back to your site.

This strategy can earn you backlinks that will lead to your site, increasing your SEO.

At the very minimum, many sites will help you market your content and drive traffic to your website.

Guest posting can bring many benefits, particularly if you don’t have a lot of traffic.

6. Optimize your Google Business Profile Page

Google Business Profile allows businesses to create an account online and get local organic traffic.

A Google Business Profile Listing is available if you provide writing services to local clients.

My Google Business Profile, for example, advertises my SEO content services within my hometown of Seattle.

This listing must be associated with a physical address and phone number. You can use a Google number if you don’t wish to use your number.

If you prefer to be more private, this might not be the right way for you.

If you’re comfortable with the visibility, a Google Business Profile listing could be a great way to generate leads and drive people to your writing portfolio.

7. Join Writer Job Boards and Directories

While your website is still waiting to get organic traffic, there are many ways you can generate leads via popular job boards for writers.

The most famous platforms are Upwork and Fiverr.

These sites are like freelance marketplaces. You submit a brief, and you then apply for it. Then you get paid to perform your services.

These platforms have succeeded many writers, though they pay less than direct contractors.

Alex Fasulo is a well-known Upwork writer.

Her Upwork earnings of over $300,000.00 in one year are well-known.

She still has her writing portfolio, which she uses to attract clients, train other writers, and land speaking gigs.

It is wise to grow your client base and portfolio by submitting a profile on writer job boards or directories.

Increase Your Portfolio with SEO

SEO is the best way to improve your writing portfolio online and get organic traffic.

You can also generate leads by submitting to writers’ directories and guest posting, along with other methods such as submission.

SEO tools are critical to a successful SEO strategy. They allow you to obtain accurate data to help you decide what content to include on your site.

These tools can be used to research blog topics and analyze backlinks.

Do you want to work with more writers?

SEO is a passive way to drive traffic to your site and attract clients looking for your services.