Best Email Marketing Tools for Small Businesses

Marketing channels & trends change as time passes. While specific trends change quickly, one channel has maintained more or less similar in the email. Email remains the most popular source of content marketing for B2B and B2C marketers. Eighty-seven percent of B2B marketers and 77 percent of B2C marketers use email to build relationships with their customers.

Many companies opt for this scenario because they’re unwilling to invest in a tool that can make the process simple. But, tools for marketing via email don’t have to be expensive. You can get a variety of free tools for marketing that will help you save time and money.

1. Moosend

The Moosend, an email marketing tool, is a great one that lets you automate rep marketing tool that can help you automate repe automate repetitive tasks and save time. It allows you to design behavioral emails based on your subscribers’ details and actions. You can use the modern segmentation feature of MailChimp to deliver exact emails to every recipient, increasing the open and click-through rate in terms of ROI.

This tool will provide you with comprehensive reports on the performance of your campaigns to let you know what you can do to improve your campaigns to get more effective results. Integrating it with your most-loved applications is also possible to efficiently share critical information across different tools. It’s also among the few free email marketing tools that don’t use its logo in your emails.

Features:

Platform

  • Reliability and Performance

Integration

  • Data Import and Export Tools

Email Marketing

  • Mobile Preview and Email
  • Control Email Lists
  • High-Volume Message Sending
  • Personalizing and building emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses

Analytics & Analytics

  • Basic Reporting

Templates

  • Text and Themes
  • Checking for proofs

Edit

  • Pre-Made
  • Build

Logistics

  • Analytics

Pricing:

Beginning at $9.00 PM

Click here to come into free trial of Moosend

2. GetResponse

In 1997, the company was founded. GetResponse is a powerful, simple marketing automation program with twenty years of experience helping companies manage online marketing efficiently. With 24/7 support for customers, which is available in eight language options, GetResponse includes more than 30 different tools, including email marketing, website builders marketing automation, conversion funnel e-commerce, live chat webinars, paid ads, and many more. Do you require a more sophisticated platform? GetResponse MAX and MAX2 are the best options for those who want sophisticated marketing tools and unbeatable service.

Features:

Email Marketing

  • Personalizing and building emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses

Internet Marketing

  • Forms and Landing Pages
  • Dynamic Content
  • A/B Testing
  • Mobile Optimized

Lead Management

  • Marketing Lead Database
  • Data Quality Management
  • Segmentation
  • The Lead Scoring Process and the Grading
  • Lead Nurturing

Data Reporting & Analytics

  • Basic Reporting
  • Web Analytics

Pricing:

Beginning at $ 1.30 PM

Click here for a trial offer of GetResponse

3. ActiveCampaign

ActiveCampaign’s unique automated customer service platform (CXA) assists more than 130,000 companies across 170 countries in effectively interact with their clients. The platform provides businesses of any size access to 500+ automated solutions that combine marketing automation, email marketing, and CRM to provide effective segmentation and personalization across email, social media messaging, chat, and text. More than 75% of ActiveCampaign’s clients utilize the platform’s 850+ integrated services, including Microsoft, Shopify, Square, Facebook, and Salesforce.

ActiveCampaign was conceived around the notion that a superior customer experience should be more than the usual marketing tools, such as emails. Giving customers a customized high-touch experience is simple at first; however, as the business expands– adding teams, channels locations, customer segments, and so on.– the difficulty of managing relationships becomes too high. The personalized relationship doesn’t grow (this is why we’ve all received emails from sales for items we already own, asked to review an item we purchased, or had unconnected experiences between success representatives in the process of resolving the issue of a support ticket, etc.) This is why marketing automation, email marketing tools, support and service tools, and CRMs are prone to taking up time and energy for companies instead of helping them grow.

Features:

Data Reporting & Analytics

  • Basic Reporting
  • Web Analytics

Email Marketing

  • Making and personalizing email
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses

Internet Marketing

  • Landing Pages and Formulas
  • Dynamic Content
  • Mobile Optimized

Lead Management

  • Marketing Lead Database
  • Data Quality Management
  • Segmentation
  • Lead Nurturing
  • Online Behavior Monitoring
  • The automated alerts as well as the tasks

Pricing:

Beginning at $9.00 PM

Click here for a trial offer of ActiveCampaign

4. Aweber

AWeber is the market leader for small-scale businesses in electronic marketing tools. It was founded in 1998. AWeber has more than 20 years of experience providing more than one million clients around the globe effectively connect with their potential customers and customers with their powerfully simple and easy to use email marketing applications. In addition to its award-winning 24/7 support for customers, AWeber delivers the ability to build fast and dynamic landing pages, create and maintain contacts, create unique emails, instantly send push notifications, and analyze outcomes without needing to be a technology expert. AWeber collaborates with more than 1,000 software solutions from its partners that allow customers to seamlessly integrate with apps and services they depend on to run and expand. A privately held firm, AWeber is headquartered in Chalfont, PA.

Features:

Platform

  • Internationalization
  • Performance and Reliability

Integration

  • Tools for Data Import and Export
  • Integration APIs
  • The breadth of Applications from Partners

Email Marketing

  • Outlook and mobile preview
  • Control Email Lists
  • High-Volume Sensing
  • Making and personalizing emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses

Data Reporting & Analytics

  • A/B Testing
  • Basic Reporting

Templates

  • Text and Themes

Pricing:

Beginning at $19.99, PM

Click here to come into a free trial of AWeber

5. Srtipo

Stripo.email is an email design platform with more than 600 000 users worldwide. Stripe allows our teams and users of diverse industries to quickly create flexible email templates with no HTML knowledge. Our collection includes 1000+ HTML email templates that are responsive and free for 2022. Stripe is extensively integrated with over 70 email and ESP clients, such as MailChimp, Campaign Monitor, Sendgrid, Hubspot, Salesforce marketing cloud, GetResponse, UniSender, and eSputnik, Outlook, and Gmail. What are we? The first thing to know is that Stripo is a site where you can find inspiration for your next email marketing campaign since we have hundreds of email templates that our experts or guest artists have carefully designed. We provide various options to create different promo newsletters ranging from ideas for design to gamification and quiz features embedded into emails. In addition, Stripo allows designers and marketers to develop emails quicker. We offer all the tools needed to create emails of all kinds, with interactive, in-real-time, and AMP-based content. When your email is completed, you can test the way it renders in popular email clients. Share, comment, and then approve it with your clients and colleagues before sending your emails to your automated email systems. The third thing is that Stripo integrates with more than 60 email clients, ESPs, and CRMs. Send messages to the marketing automation software with only one click. If Stripe provides you with emails that contain only HTML codes, then you can send your emails via the ESP you use to your most loved customers instantly without further action needed.

Features:

Templates

  • Themes and text
  • Stock Images
  • Checking for proofs
  • Mobile Responsive

Edit

  • Pre-Made
  • Build
  • HTML

Logistics

  • Analytics
  • Issues
  • Integrations
  • Shareable Link

Pricing:

Beginning at $12.50 PM

Click here to try a trial of Stripo.

6. Hunter

Hunter can be described as a cloud-based application that assists businesses in locating and verifying email addresses of professional organizations from companies, domains, individuals online, and more. A free email service can also be available to send out email marketing campaigns straight from Hunter. Hunter makes it easy for recruiters, sales, and marketers to contact other professionals using simple yet powerful tools. Hunter is a web crawler that searches for publicly accessible emails from professional companies. The information is readily accessible through a user-friendly interface that allows you to locate the correct individual within a company or the contact information for already identified experts.

Features:

Data Accessibility

  • Contact Data Contact Data
  • Access to Company Data
  • Research in the Industry is Available

High Accuracy of Data

  • Accurate Contact Data
  • Accurate Company Data

Features

  • Lead Builder
  • Integration with Marketing Automation/CRM
  • Data Segmentation/Filtering
  • Search
  • Reporting

Platform

  • Internationalization
  • Users, Roles Access Management, User Role
  • Performance and Reliability
  • Reporting/Dashboards
  • APIs

Pricing:

Beginning at $49.00 PM

Click here to download a trial of Hunter

7. SendX

SendX is an intuitive, cost-effective, feature-rich Email Marketing Software for marketers and business owners. SendX is proud to provide marketers with one of the most straightforward user interfaces. SendX offers unlimited email sending in every plan, high-end automated capabilities, 24/7 live support, and top-of-the-line email delivery. More than 3000 companies worldwide trust SendX to manage its Email Marketing.

Features:

Email Marketing

  • Mobile Preview and Email
  • Control Email Lists
  • High-Volume Sensing
  • Making and personalizing emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses

Analytics & Analytics

  • A/B Testing
  • Basic Reporting

Pricing:

Beginning at $9.99 PM

Click here to download a trial of SendX

8.EmailOctopus

EmailOctopus can be described as an online marketing software that provides an extensive set of templates for marketing emails that allow users to build campaigns that respond to devices of any kind within minutes. Users can create drip email sequences, import contacts, connect with forms and produce custom reports. By segmenting, users can make highly targeted emails according to the information about customers most important for their company. EmailOctopus Automation tools allow users to build time-based onboarding and drip email sequences. By sharing the most-read content to new subscribers, businesses can keep their subscribers interested in their blog or even create a welcome series to greet new customers with discounts that appeal to boost sales for online stores. The software comes with a vast range of email marketing templates that allow users to design dynamic campaigns, such as gorgeously designed newsletters or simple personal plain texts. EmailOctopus gives users live, detailed information about the performance of campaigns, with every open and click tracked along with those who unsubscribe and bounce. Landing pages, pop-up and inline forms, and the WordPress plugin allow businesses to expand their email list to gather email addresses without needing code or complicated integrations. Tools to handle bounces aid brands in maintaining their reputation as a sender by eliminating bounces, unsubscribes, and complaints from their lists regularly. EmailOctopus Developer API permits deep integration with existing websites for businesses and the capability to keep the current subscriber lists. EmailOctopus can integrate with over 2000 platforms and services through Zapier, such as MailChimp, Salesforce, Shopify, Eventbrite, SurveyMonkey, Gravity Forms, Ticket Tailor, and more.

Features:

Email Marketing

  • Mobile Preview and Email
  • Manage your Email Lists
  • High-Volume Sensing
  • Personalizing and building emails
  • Sending Outbound Emails
  • Manage Email Deliverability
  • Automated Email Responses

Data Reporting & Analytics

  • Basic Reporting

Pricing:

Beginning at $24.00 PM

Click here to try a trial of EmailOctopus

9.Klaviyo

Klaviyo is the world’s driving possessed showcasing stage known for speeding up income for online organizations utilizing their channels like email, SMS, in-application warnings, and web. Empowering organizations to use these promoted channels, Klaviyo makes it simple to store, access, break down and use value-based and social information to control exceptionally designated client and prospect interchanges. What’s more, not typical for other showcasing stages, Klaviyo doesn’t drive organizations to think twice about cutting-edge usefulness or convenience — so organizations of all sizes can amplify their deals rapidly. That is the reason north of 50,000 creative organizations like Unilever, Custom Ink, and Living Proof sell more with Klaviyo.

With Klaviyo’s custom web following innovation, clients can portion crowds and target set off crusades and consequently founded on gathered client social and conditional information. Counting worked in email autoresponders, Klaviyo empowers clients to computerize set off email streams for occasions, for example, deserted shopping baskets, and request subsequent meet-ups.

Klaviyo likewise permits clients to quantify the presence of their showcasing efforts by working with revealing and significant examination with critical measurements. From the Klaviyo dashboard, clients can think about current and past mission execution, view ongoing movement streams and add, alter or eliminate other measurement diagrams. Klaviyo’s measurements award clients the adaptability to break down patterns in orders, consider shifts in client conduct to be well, and track the development of records and portions.

Klaviyo upholds various online business, installment handling, and POS programming, for example, Shopify, Magento and WooCommerce to assemble and use client-driven information. Besides, Klaviyo likewise has an open API that permits clients to add custom eCommerce mixes. All Klaviyo reconciliations sync naturally to guarantee that clients approach the most recent and most fitting information for email personalization and focusing on.

Features:

Email Marketing

•           Constructing and Personalizing Emails

•           Sending Outbound Emails

•           Oversee Email Deliverability

•           Computerized Email Responses

Internet Marketing

•           A/B Testing

•           Portable Optimized

Lead Management

•           Division

Announcing and Analytics

•           Essential Reporting

•           Web Analytics

•           return for capital invested Analytics

•           Income Analytics

Layouts

•           Text and Themes

Alter

•           Fabricate

Coordinated factors

•           Examination

•           Combinations

Pricing:

Starts at $20.00 PM

Click here to try a trial of Klaviyo