Instagram is unveiling new ways to make, share and boost engagement from Reels.
A series of improvements for Instagram Reels adds new creative tools, innovative ways to increase engagement, and an update that alters how videos can be shared.
Reels are now equipped with new features. Reels that are available now include:
Find out more about all the features now available for Instagram Reels.
Instagram is improving the remix feature on Reels that allows you to interact with videos posted by other users.
You’ll now be able to remix images from public sources and record your reactions to them in Reel.
Remix layouts that are new permit you to choose between split screen, green screen, or picture-in-picture view.
This is the first time you’ll be able to include your video in the original clip instead of making both clips appear simultaneously.
You can now make Reels with templates that prepare placeholders for audio and clips for you to insert your videos or photos.
A brand new Dual Template lets you simultaneously capture videos using your smartphone’s back and front camera.
To access templates, click the camera icon in the Reels tab.
The Conversion of Video Posts to Reels
Instagram will convert any video post shorter than that 15 mins into Reels.
This change will apply to the latest videos only. Videos that are older than 15 minutes are still available as videos posted.
The tabs Video and Reels on the side of your Instagram profile will be joined as one after this update is made available in the coming weeks.
Enhancing Reels With Advertisements
Businesses can now increase Reels in the Instagram app by converting them into advertisements. This allows you to accelerate your progress to more engagement and views.
To increase the quality of a Reel, the content must be 100 percent original, not more than 60 seconds, recorded in the 9:16 (vertical) aspect ratio.
Once you’ve published your content after publishing it, you can boost a Reel by looking at your content and clicking Boost Post. The process of boosting a Reel grants you access to data on engagement and engagement related to ads.
Boosted Reels are featured on Instagram’s main Instagram feed and Stories. They are also available on the Reels tab and the Explore page.