LinkedIn Changes How It Ranks Content

LinkedIn has changed its feed algorithm to offer users better and more relevant content. This will spark discussion.

LinkedIn is changing its algorithm and changing how content is ranked on people’s feeds.

Users will also have more control over their feeds and can block certain types of content.

You have the option to view more content from industry experts and thought leaders.

This update will make the user experience more personal and relevant and encourage meaningful conversations between users.

Here is a summary of all the changes that have been made to LinkedIn’s feed.

Users will have more control over feed content.

LinkedIn users now can restrict content that they aren’t interested in.

You can hide specific authors’ content by selecting the “I don’t want this” option.

Linda Leung, LinkedIn’s Director of Product Management, comments in a blog post.

We are testing new ways to provide status updates for each report you submit. We are always looking for ways to improve feed controls. The future will be even better. We’ll learn more about your preferences and tailor your experience.

You can also limit the amount of political content displayed in your feed. This functionality is currently being examined in the US but could be extended to other regions and languages.

Feed will show less irrelevant news and updates.

LinkedIn’s feed algorithm has been updated to show more relevant activity from users in their network.

It will prioritize posts and actions of value, over comments or actions that members may not find helpful.

LinkedIn’s feed will now display more of:

• Posts, videos, and other content that is relevant to the users’ interests
• Chances for genuine engagement
• Talks that are productive and safe, while adhering to the community’s guidelines

LinkedIn will filter the polls based on user feedback to display only relevant and helpful results.

LinkedIn will not promote low-quality content asking for interaction.

LinkedIn’s feed will display less of:

• Inadequate updates: i.e., a comment by a connection on s post from someone you are not connected to
• If you are interested in political posts,
• Alerts – Users will not be notified about every position update or change in their network.
• For interactions, low-quality clickbait posts
• You don’t know anyone, so polls

What Does This Mean for Businesses

LinkedIn’s engagement numbers have increased for six consecutive quarters. Businesses that use LinkedIn as part of their recruiting and marketing strategies have also seen increased engagement.

Some companies might have to change their approach in light of the new changes. Companies will not be able to use “growth hacks” to attract large audiences. Instead, creators will need to concentrate on creating high-quality content to drive engagement and attract customers.