Microsoft Ads Smart Campaigns has a new multiplatform feature that gives them an edge over Google.
Microsoft Ads announced a simplified Smart Campaigns setup process on Thursday, September 8.
This update includes a new feature that distinguishes them from Google Ads. It’s worth looking into the unique experience if you run paid media ads.
Microsoft will be rolling out experience migration within the next few months. However, existing advertisers can still be considered for access.
A New Simplified Experience
Microsoft Ads Smart Campaigns were initially launched in 2021 to allow select advertisers to access the US, UK, and Australia markets.
Microsoft has simplified the campaign setup experience in response to SMBs’ increasing needs.
The Smart Campaign Update includes:
What is the result? The result? A simpler, more efficient workflow that will save you time.
The Multi-Platform Competitive Advantage
Smart Campaign’s multiplatform capabilities are its most distinctive feature.
Microsoft Ads is the only company that offers this new feature. It gives them a significant competitive advantage over Google.
Google’s performance Max campaign type, previously known as Smart Campaigns, offers ad inventory across all its properties, including YouTube, Gmail, and Display. Google’s properties are where the ad inventory ends.
The new Microsoft Ads Smart campaign experience allows you to extend your advertising reach by running ads across multiple platforms.
Microsoft’s new AI solution optimizes for the best performance in selected locations.
Why You Should Care
Microsoft Ads continues its competitive streak in the Search marketplace and is now multiplatform.
This feature is vital for your PPC program, regardless of whether you are in the SMB category.