Customers searching on Google will find you more easily. Use best practices to create a Google Business Profile for your hotel.
Google is the solution to most people’s problems.
Are you hungry and need lunch? Google it.
Do you need to book a hotel room? Google reviews.
Google receives more than 3.5 billion search queries each day.
Surprisingly, a large portion of these searches is local intent.
Google is often the first place people look for hotels when they are looking online. The search engine giant’s unique features can be a boon to the saturated hospitality sector.
Google Business Profile allows smaller hotels to have good exposure with their target market, even though their chances of being ranked through regular SEO are slim.
This article will provide practical tips on optimizing your GBP to make the most of Google’s fantastic offering.
The Benefits of Google Business Profile for Hotel Brands
A GBP listing can bring your business closer to your target audience, as they are more likely to see you there.
GBP equalizes the playing field for all hotel brands, giving them every chance to succeed.
Searches for hotels in the area can also rank smaller family-owned properties.
GBP is a free listing that lets you share details about your hotel, such as business hours, room rates, contact numbers, etc., with potential guests.
GBP is a tool that was specifically designed to promote local brands. When used correctly, it can increase your online visibility and direct organic traffic to your website.
This can lead to increased bookings and higher revenue.
GBP is not the only tool that helps hotels book more rooms.
BrightLocal’s survey revealed that 49% of customers trust online reviews. GBP can help you capitalize on this trend and win customers’ trust with its review and rating system.
A GBP hotel listing for your city increases your chances of being included in the sought-after local pack. It also gives your hotel visibility on Google Maps.
Hotel SEO with GBP Optimization
You will be thrilled to claim your hotel’s GBP listing after reading about the benefits of GBP and the value it can bring.
However, merely claiming your GBP does not suffice.
Optimize your listing to get great results.
These are some GBP optimization tips that will help you get started.
To Ensure Accuracy in Information
99% of the consumers polled by BrightLocal used the internet to search for information about local businesses in the past year.
Google is the most trending search engine and people rely on GBP listings to find information.
A good hotel SEO strategy will ensure that your GBP listing has accurate information.
To drive high value from your GBP listing, accuracy is not enough.
Customers are 2.7 more likely to consider your reliability if you have a complete GBP profile with accurate information.
You cannot afford to lose hope in your customers or frustrate them with incorrect information in the competitive hospitality industry.
You should include the following important information in your listing:
Imagine how annoyed your guest would be if they found out that the check-in/checkout times listed on your GBP listing were incorrect.
Do you see how you might get a negative review from this?
You should prioritize accuracy and reduce the chance of guests leaving.
You can see how Sheraton Maldives has kept their GBP listing current.
Clicking the website button opens their website immediately in the next tab. With a fair Google search, you can get estimated prices for the days you choose and lots of other information.
Don’t Forget The Q&A Section
The GBP listing of a hotel includes a section for questions and answers that allows potential guests to ask their questions.
These will be available to other customers looking for answers before booking a room at your hotel.
This section will help you understand your guests’ needs and provide detailed answers. It won’t suffice to answer questions with a yes or no.
While you should be polite and thorough, it is important to avoid long essays.
It would be helpful to have a concise and comprehensive answer.
Be sure to respond to any questions in this section quickly.
Anyone can answer these questions. If you cannot answer the questions yourself, someone (perhaps a local guide) will.
You may be able to get inaccurate information from them, which could impact your guest experience.
Check your GBP listing often to see new questions and respond promptly.
To attract organic traffic to the site, you can link to its FAQ section.
See how Sheraton’s team took the time to answer the question.
Don’t forget to pay attention to how they answered your question politely, thoroughly, and concisely.
Maximize Hotel Attributes and Details
Google Business Profile allows hotels and other businesses to share their details and attributes with guests.
This section lets you inform your guests about the facilities and amenities available at your property.
This section can be a booking opportunity as many guests will decide if they want to book a particular place based upon the amenities.
Make sure you list all amenities in your hotel.
These could include:
Check out the amenities that other brands of hotels have posted on their GBP listings to get some ideas for what you should add to your section.
As with all information, ensuring that your listing includes all amenities is important.
If you do not allow cats in your area, guests who have booked your property for their pet-friendliness won’t leave a positive review.
Sheraton Maldives has succeeded with its hotel details and amenities section.
Listed here are some amenities. Guests can also view other amenities by clicking the More amenities button.
Hotel reviews can make or break a hotel.
98% of consumers polled in BrightLocal read online customer reviews about local services.
If guests have selected your hotel as their preferred property, they will next check your reviews on Google.
They often use these reviews to decide if they want to book a hotel room with you.
Do your best to make guests feel pleasant and get positive reviews.
However, getting positive reviews may not be as simple as it seems.
Negative reviews are easy to write, but don’t always leave positive reviews.
You can’t let your positive reviews slip.
Sheraton Maldives boasts over 1000 reviews, a healthy mix between 5-star and less-than-5-star reviews. This is precisely the type of review section that we want.
Add Too Many Pictures And Videos As Possible
It is risky to book online.
People want to feel confident that their booked room will meet their expectations.
While textual details are helpful, high-quality photos of the amenities and features you list will drive people to click on “Book Now” instead.
This may be why listings with photos receive 35% higher clicks to their websites than listings without them.
Upload high-quality photos from all angles of your rooms and other amenities.
Notice how the emphasis is on “realistic”?
This is because the photos you upload must not be overly optimistic. If you see a room with a beach view in the image, ensure the actual room lives up to that expectation.
Don’t forget SEO optimization for your images.
For each image, create descriptive alt text and optimize it with relevant keywords whenever possible. But keyword stuff is not allowed.
If you don’t know how to make your GBP album, Sheraton Maldives can help.
These photos include eye-catching images of the rooms’ exteriors, interiors, and amenities.
Continue optimizing with Analytics.
Optimizing your digital environment regularly is key to success in the digital age. The same applies to your GBP profile.
GBP also offers insight into the performance of your listing.
Analyzing your GBP stats will answer crucial questions, such as how many people have seen your listing.
Which search queries brought you the most hits? Where is your audience from?
This information will permit you to assess your GBP campaign’s performance and determine ways to improve it.
Use Google Posts
Google Post is another valuable feature of GBP.
This allows you to have a direct conversation with potential guests.
From the search engine result page (SERP), you can update your hotel and disclose discounts and offers to your prospects. You can also communicate with them.
Google’s post section is a great way to engage your audience and win organic traffic for your site. It can also help you get leads for your business.
However, only if it is used correctly.
This hotel has a Google posts section that is just right.
GBP provides hotel brands with incredible opportunities to engage with potential guests and impress them with their services.
It provides unique features that are free to small business owners.
GBP provides unprecedented exposure and interaction for hotels that may not have the resources to market their hotel.
Your ultimate success lies in your customer service. Your GBP should reflect the quality of your guest experience.
Optimizing your GBP listing is a good idea. Focus on the areas that can be improved in your hotel to get positive results.